The Art of Mildness_"Bringing Beauty to Life..."

This ad is for a pharmaceutical, surfactant company, Rhone-Poulenc. I was hired by Delfino Marketing Agency in Valhalla, NY, to come up with several concepts for this trade magazine advertisement. This is the one the agency selected.

I then acquired a couple of stock photos of a statue and a real woman with long hair, in the same angle. I merged the two images and digitally enhanced them to look as if they morphed into each other. Stone to living. That's what their products do, "Bringing Beauty to Life..."